Setting up stands at trade shows are always painful for exhibitors with hidden costs and unexpected delays. This even gets worse if you are an international exhibitor trying to enter new markets and show your difference. You basically have to rely on foldable tables and lose competition to local exhibitors with their fancy stands.
I was commissioned by EKRIA to deliver a stand design aligned with the brand's contemporary style and got a very tight project timeline of 3 weeks to deliver the physical product.
The scope was to design a functional and foldable stand which aligns with the contemporary perspective of the brand.
The requirements were:
Easy to assemble without using any tools
Hides background clutter with adequate storage space
Allows good display surface for products
Easy to mobilize
Suitable for Airline luggage regulations
